Good morning eLearning enthusiasts. I hope you’re having a fantastic week! Have you been trying to get more students to enroll in your LMS platform? I know it can be a daunting task to gain traction in this competitive industry, but it’s not as difficult as you might imagine. Sounds challenging? Let me share some effective tips that will help you gain more students for your online courses.
Utilize the Power of SEO
At the end of the day, your course is just another piece of content. And just like other content, your courses have to be SEO friendly. One of the most crucial factors of SEO is keyword research. You have to know what people search for, and what students are interested in these days. As a result, you need to make sure that your course title is eye-catchy and drives traffic from popular search engines.
Essentially all you have to do is treat your courses like blog posts and follow the same SEO practices as you do. keyword research as a whole is too big of a topic to cover in one article, but will suggest a few tools to get you started:
- SEMrush for keyword research
- Ubersuggest for discovering keywords
- RankMath WordPress plugin for keyword optimization
Develop Interactive Courses
It’s no use to create a very knowledgeable course if it’s not interesting for the students. At one point if the course is not interactive and engaging enough, they will just unenroll and sometimes even ask for refunds. A few ways to create an interactive course are:
- Use all available question types to create varying quizzes (like in Tutor LMS)
- Use assignments to track progress (like offered by Tutor LMS)
- Give your video or written content a light and uplifting tone
- Make sure to use plenty of real-life examples
Offer Free Courses
Offering free courses online would be a powerful tool for your eLearning endeavor. It will not only help you enroll a number of students but also result in effective promotion. This is how you can hit 2 targets with one arrow at the same time! But to go ahead with this strategy you must pay attention to the usefulness of the offered courses. As many of your students can take it as a trial before enrolling in any paid courses later. Plus it is more likely that one satisfied student’s recommendation may bring lots of potential students to your eLearning platform in the future.
Engage Teachers in Promoting Their Courses
Promotion gets results. And it doesn’t cost a fortune if you know how to use your existing resources for promotion. For a more result-oriented outcome, you can involve your assigned teachers/ instructors in this regard too. Nowadays, as we all are linked to some sort of social media channel. Definitely, when your teachers will post about their involvement with your eLearning platform, it will build trust about your brand among their network. Offering special discounts and giveaways for your teachers’ networks could bring positive effects here. A special commission can also be rewarded to the teachers for recommending newer students.
Implement the Best Marketing Strategies
Do you know what your competitors are doing? Are you offering your courses at a justified price? What exactly do your students need? Well, you need to know all these answers to gain an edge over your competitors. And for these, your best bet to strive in this competitive eLearning business would be implementing robust marketing strategies. Remember, if you cannot make it someone else will take the place. You must outline an effective plan and hit the target to accomplish success. Also, you need to undergo regular yet extensive market research and competitor analysis besides following your own action.
Get Bloggers & Influencers to Review Your Platform
Find influencers and bloggers in your niche and ask them to review your courses or platform. They have a target audience and follower base. According to a series of customer surveys from Experticity, 82 percent of customers were highly likely to follow an influencer’s or blogger’s recommendation on a product or service, due to their passion, authenticity, and experience.
Generally, the eLearning websites target young people as their audience who in turn follow bloggers/influencers for recommendations. There’s a high chance that your brand will receive success through influencer marketing. They also charge much less than big celebrities and public figures, so it’s a win-win situation for both ends.
Offer an Affiliate Program
Who doesn’t want to be a part of the affiliate programs these days? As a cross-promotional platform, this sector is getting immensely popular every day. After all, it opens the door of income opportunities for both the affiliates and the partners. Through this beneficial affiliate program, you can expect a better promotion for your platform with a more successful conversion. You can seek influencers, and websites for promoting your courses in return for a certain percentage of commission for every recommendation, sale, sign up, etc.
Please read our blog post to get a more detailed idea about how to use an affiliate system with Tutor LMS plugin – Course Affiliate Marketing Opportunities with Tutor LMS
Use Social Media to Reach More Audience
Social media presence can ensure up to 90% of branding for any business. So, you can clearly get an idea of how successful social media marketing can level up your position in the race. Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat, and Tumbler are some of the trending platforms that you can use for your course promotion. These social platforms feature different promotional segments to ensure that your business gets the best possible exposure. With these channels, you can post free content, use hashtags, run advertisements, and whatnot to get noticed.
How Tutor LMS Can Help You Reach Your Goal
Tutor LMS is not just like any other typical LMS platform. Perhaps it has brought a revolution. This LMS plugin contains all the features to consider for the best LMS site. It is an all-in-one learning management system for individual instructors, educational institutions, and eLearning platforms. From showcasing offered programs, online courses, quizzes, grade sheets, and so many other features- you will get it all needed to run your business. For those who want to stand alone with superiority among other eLearning businesses then investing in Tutor LMS would be the best decision.
With exclusive features like multi-vendor commission sharing, front-end dashboard, quiz variations, versatile integration support, and more- it has already proved its competencies among other leading LMS plugins.
Who doesn’t want to keep their audience attached to them? For this, there must be some key selling points to follow too. We hope you have enjoyed all our attention-grabbing effective tips on how to get more students for your eLearning websites in today’s article.
So, what are you waiting for? If you would like to stand apart and shout out with the roar of success then start implementing our expert tips right now. Do also share your feedback with us in the comment section.